One of the ambitions of the Splinter Cell team for Conviction was to take the same opportunity of next-gen consoles to provide gameplay that was not possible before. They also realized this was not the best strategy when the environment was not designed this way. When the developers played Splinter Cell and began looking for shadows in other games, they realized that now, they were looking to interact and make some of their strategies in other games involving all the elements in the environment. ConViction would bring the same benefit, but this time through the dynamic environment. When they developed the light and shadow gameplay, they offered gamers a new approach, a new way to “read” and interact with their environment. Basically, Splinter Cell had always been strong as it was very environment centric. They knew the strengths of the gameplay, as well as things they had always wanted to address. The first thing they did when they thought about rejuvenating the gameplay was making sure the core team would be made of long time veterans of Splinter Cell. He also closely monitored the Splinter Cell brand evolution, especially since Conviction is based on new core gameplay innovations and new setup. His role was to support the producer and development teams with all high level issues they may encounter. Mathieu Ferland was the senior producer on Conviction when development began.
Once development of Splinter Cell: Chaos Theory was completed in 2005, the Splinter Cell team in Ubisoft Montreal's studio started the conception and R&D for Conviction.
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